Our Story
Ashenfield MindWorks began as a collaborative notebook between a behavioral researcher and a financial planner. We saw bright clients make regretful choices under stress—not for lack of intelligence, but due to predictable cognitive and emotional patterns. We built courses to decode those patterns and translate research into everyday money decisions.
Mission
Our mission is to help people and teams choose with clarity. We emphasize base rates, thoughtful defaults, and practical reflection prompts—without hype, pressure, or implied guarantees. We measure success by improved process quality, not market luck.
- Translate behavioral science into checklists and scripts.
- Design environments where the good choice is the easy choice.
- Train advisors to remove friction in money conversations.
“Financial decisions live in contexts, not spreadsheets. Change the context, change the choice.”
Team
S. Rowan
Behavioral Research Lead
Designs experiments and synthesizes evidence into training sequences and decision aids.
A. Mercer
Financial Planning Educator
Builds client-ready scripts and frameworks for expectation setting and risk narratives.
D. Hale
Program Operations
Orchestrates cohorts and partnerships, ensuring high-touch support and learner momentum.